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Schneider Downs was represented again at the 2015 National Auto Dealer Association Convention held recently in San Francisco. Attendance was estimated to be 40,000. What an impressive event! We are fortunate to have the opportunity to work with such an exciting and impactful industry.
I spent the first day of the convention at the J.D. Power Automotive Summit: “Franchise of the Future.” Of particular interest was a roundtable of industry analysts who presented the results of their compilations of franchise measures of performance by:
High Volume |
Mid and Lower Volume |
Luxury |
||
Chevrolet | Buick | Mazda | Acura | Jaguar |
Ford | Chrysler | Mini | Audi | Land Rover |
Honda | Dodge | Mitsubishi | BMW | Lexus |
Nissan | Fiat | RAM | Cadillac | Lincoln |
Toyota | GMC | Scion | Infiniti | Mercedes-Benz |
Hyundai | Subaru | |||
Jeep | Volkswagen | |||
Kia |
Each franchise was evaluated for the following fundamentals: vehicle quality; vehicle appeal; customer relations; reputation; retail gross margin and retained value. In addition, the customer trading patterns of each franchise were evaluated, which suggested where a particular franchise gained or lost customers. Finally, the analysts forecasted the outlook for each franchise.
The balance of the day included presentations regarding the U.S. Market Outlook, Future Customers and Their Needs, Drivers of Today’s Dealership Buy/Sell and The Future of the Buy/Sell Market, concluding with auto industry leaders forecast of 2015. Some highlights:
All good stuff, indeed, and reinforcing the influences we as the Schneider Downs Auto Team see our clients responding to.
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