Brand Finance, a global brand valuation consulting company, recently released its annual study of the most valuable alcohol brands in the world.
Corona, with a valuation of $7.0 billion, took the top spot in the beer category for another consecutive year. Although some consumers (largely in the United States) have begun to associate the name with the coronavirus pandemic, the Corona brand name has still grown in value by 21% since 2021.
A list of the top 10 beer brands (listed in $USD billions) appears below:
Source: Brand Finance
Unfortunately, Pittsburgh’s Iron City didn’t crack open the top 50, but fingers crossed for next year.
Moet & Chandon was ranked most valuable champagne/wine brand with a value of $1.4 billion.
Interesting to note that the most valuable alcohol brand category by far was spirits. Moutai, the number one spirit brand, had a whopping valuation of $42.9 billion.
In all, Chinese brands took six of the top 10 spots on the top Spirits list:
Source: Brand Finance
About Schneider Downs Business Valuation
Schneider Downs has significant experience in determining the value of intangible assets, including brand names, for a wide range of purposes, including financial reporting and potential transactions. For more information about our business valuation and other business advisory services, contact Joel Rosenthal at 412.697.5387 or [email protected] or Steve Thimons at 412.697.5281 or [email protected].
